South Park Trolls Trump and Big Tech With Fake 'South America' Rebrand

Trey Parker and Matt Stone announced a mock renaming of their long-running animated series from South Park to 'South America' ahead of Season 29, skewering both the Trump administration's geographic renaming spree and the corporate compliance of Apple and Google. The satirical statement credited the 'bravery and patriotism' of both tech giants — which updated their mapping apps to reflect Trump's executive order renaming Lake Ontario 'Lake America' — as inspiration for the stunt.

The jab at parent company Paramount was equally pointed. Parker and Stone thanked Paramount, which they dubbed 'a Skydance Capitulation' — a reference to the company's $16 million settlement with Trump over a 60 Minutes interview and its decision to dismantle its DEI program amid the Skydance Media merger. The mock rebrand lands as a promotional salvo ahead of the September 16 Comedy Central premiere, with new episodes hitting Paramount+ the following day.

The stunt follows a string of Trump-focused storylines in recent seasons, including depictions of Trump in a romantic relationship with Satan and JD Vance portrayed as Tattoo from Fantasy Island. That material helped the show win Outstanding Animated Program at the 2026 Emmy Awards — its sixth Emmy overall and first in over a decade — which the show celebrated on social media by posting an image of cartoon Trump holding the trophy alongside the caption 'You finally got your Emmy,' a dig at Trump's long-running grievance that The Apprentice was repeatedly nominated but never won.

The White House previously dismissed South Park as 'irrelevant for 20 years,' while Trump himself has called the Emmys politically rigged. Meanwhile, MapQuest became an unlikely beneficiary of the moment, rocketing to the top of Apple's U.S. App Store charts after publicly refusing to rename Lake Ontario on its platform — a contrast Parker and Stone's joke implicitly highlights.