Super.com Hits $1.2B Valuation With $65M Raise, Targeting 150M Paycheck-to-Paycheck Americans

Super.com, the Toronto-founded savings app for everyday Americans, has closed a $65 million Series D led by TPG, pushing its valuation to $1.2 billion. The raise comes as the company crosses $200 million in net revenue, grows over 50% year-over-year, and turns profitable — a rare trifecta in the current funding environment. CEO Hussein Fazal, who once flew 200 employees to Las Vegas to cash a payday loan check and buy a week of groceries on the remainder, built the company with a specific customer in mind: the roughly 100 to 150 million Americans earning under $100,000 a year who are largely locked out of premium financial perks.

The Super+ membership, priced at $15 a month, bundles up to 40% off hotel bookings, cashback on everyday purchases, prescription discounts, small cash advances, and credit-building tools — think Costco membership crossed with a fintech toolkit. The program is approaching one million members and has returned over $1 billion in savings to customers. The model deliberately inverts the logic of premium credit card rewards like the Amex Platinum or Chase Sapphire Reserve, which are engineered for high earners while lower-income debit card users effectively subsidize those perks without accessing them.

The company's origins trace back to 2016, when it launched as SnapTravel, a hotel-booking chatbot. COVID nearly wiped it out, but the near-death experience clarified the real opportunity: customers booking two-star hotels where a $10 discount was the deciding factor, paying with debit cards because credit was out of reach. That pivot became the foundation of Super.com's current identity.

Shopify president Harley Finkelstein joined as a board observer and put in personal capital, framing Super.com as the structural inverse of Amazon Prime — Amazon made spending frictionless for people with means, while Super.com aims to make saving frictionless for those living paycheck to paycheck. The fresh round also brings in Ryan Fujiu, former chief product officer at Bird and ex-head of driver growth at Uber, to lead product, and Michele Lee, former general counsel at Pinterest, as GC. Super.com has also locked in a partnership as NASCAR's official savings partner, giving it exposure to 70 million fans who closely match its core demographic.

The personal finance app market is projected to surge from $31.7 billion today to $173.6 billion by 2035, and competition is stiffening — Rakuten, Capital One Shopping, and newly public Chime are all chasing the same wallet share. Fazal's stated ambition is for Super+ to sit alongside Amazon Prime and Costco as one of the three essential American memberships.